Re: Why are we not
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Because we /never/ do.
If ever we were going to get STs released early to ride the crest of the wave, even if not at a reduced rate, it was immediately on the back of our L2 promotion, where we even took a few hundred up to Barrow for a match that didn't matter as we had already clinched it, and people would defunitely have purchased without really thinking about it because of the feelgood factor.
By the time they were released in late June/early July, ten or so weeks later and having not had football in the meantime, there will definitely have been a bunch of people didn't buy one when they would have if released immediately. I believe in that instance PW put it down to wanting to see what other clubs in L1 were going to be charging for their STs/matchday prices first. Seemed suspect justification to me and suspect the reality was actually that we simply hadn't thought about it/weren't prepared for it, as a) plenty of clubs announced their prices a month or two before the end of the prior season so he could have seen those and b) surely we don't leave our decision on ST prices and therefore budgeting until that late on!
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